Author: Edward
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A simple explanation of the four levels of measurement
5 MIN READI bet you are not a statistician (yet). So, it may be hard to understand the different levels of measurement of the variables you work with. It also doesn’t help that many sources conflate terms on this subject. Here’s a simple explanation of each of the four levels of measurement. This includes nominal,…
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Is NPS a good metric for a small business?
9 MIN READNPS was evangelized by the likes of Allianz, Apple, and Philips. But what if you’re none of those and only own a small business? Could NPS be a good metric for you? I go over some assumptions baked into NPS so you know how to implement it best—and whether you should.
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Make an NPS survey for free in Google Forms
5 MIN READIn this easy guide, I cover the exact steps to create your NPS survey in Google Forms. Learn how to write your questions the right way and program the survey logic correctly, and be on your way to collect your NPS data like a pro—for free!
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How to write the NPS question correctly?
11 MIN READLearn the correct wording for the NPS survey question and write it the way it was intended when the metric was developed and validated. See examples of custom NPS questions as well—and develop one that fits your needs by following the free survey question template included at the end of the article.
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What are market research insights?
5 MIN READYou may have come across the word “insight” when browsing websites of market research consultancies. What does “insight” mean? It’s simply a research finding, but there’s some nuance to what kind of finding it is and how it’s presented. In this article, I discuss this and show an example of a good insight…
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7 best free word cloud generators for market researchers in 2023
14 MIN READNeed to make a word cloud? Overwhelmed with all the options available online? Choose the best free word cloud generator with this comprehensive pros-and-cons review summarized in a comparative table.
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How to convert Google Trends data from monthly to yearly
3 MIN READIf you need to plot some Google Trends data by the year, it’s a bit of a hassle to prepare the data for charting. Here’s a step-by-step guide on how to download, clean up, and convert monthly Trends data to yearly—and re-index to maximum value. Oh, and a free macro that’ll do all…
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How to Say It With Charts & make a Google Trends infographic
7 MIN READGene Zelazny’s book “Say it with charts” is a must-read for anyone who charts data in their job. See how to apply some of the principles from the book to make a beautiful Google Trends infographic!
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Why use word clouds in market research?
5 MIN READWord clouds have a bad reputation with some data analytics professionals. Yet, market researchers often use word clouds. This article explains the case for using word clouds in market research as a handy data visualization and analysis tool.
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How to create a word cloud: A market researcher’s complete guide
13 MIN READLearn how to create accurate, informative, and beautiful word clouds for market research in a smart way. I explain the key principles for working in any free word cloud generator, so you can make your deliverables stress-free. As a bonus, there’s a super-nice flow chart with the steps to follow when making a…